Privacy Policy
Last Updated: APRIL 2026
Mercedes Baez, RN, MSN ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit www.mercedesbaez.com (the "Website") or interact with our services, including appointment scheduling, payment processing, consultations, and communications.
Please read this Privacy Policy carefully. By using our Website or services, you agree to the terms described below. If you have any questions, please contact us at hello@mercedesbaez.com.
Important notice regarding medical records: Mercedes Baez, RN, MSN is an independent aesthetic and wellness practice. Services including PRP hair restoration, neurotoxin treatments (e.g., Botox), dermal fillers, and other aesthetic procedures are provided by or under the supervision of licensed medical professionals. If you become a patient, your medical information will be handled in accordance with applicable healthcare privacy laws, including HIPAA, and you will receive a separate Notice of Privacy Practices. Medical records maintained in our clinical systems (e.g., Nextech EMR) are governed by those laws and are not covered by this Website Privacy Policy.
1. When This Policy Applies
This Privacy Policy applies when you:
Visit or browse our Website;
Submit a contact form or inquiry;
Schedule an appointment and make a payment through our Website (e.g., via Acuity Scheduling or Squarespace);
Communicate with us via email, phone, or SMS; or
Engage with us in person or during a consultation.
2. When This Policy Does Not Apply
This Privacy Policy does not apply to:
Third-party websites linked from our Website, which are governed by their own privacy policies; or
Secure, HIPAA-regulated clinical or medical record systems (e.g., Nextech EMR), which are governed by applicable healthcare privacy law and a separate Notice of Privacy Practices.
3. Information We Collect
A. Personal information you provide directly:
Name, email address, and phone number;
Appointment details and scheduling history;
Billing name and address (payment card data is processed securely by our third-party payment processor and is not stored by us); and
Messages or attachments submitted through contact forms or direct communication.
B. Health-related information you voluntarily provide:
Aesthetic concerns related to skin, hair, or facial structure;
Relevant medical history submitted via intake forms prior to treatment; and
Photographs, if voluntarily submitted for consultation purposes.
This information is collected solely for the purpose of providing you with appropriate care and services. Some of this information may constitute protected health information (PHI) once a patient relationship is established, at which point it is governed by applicable healthcare privacy law.
C. Data collected automatically:
IP address, device type, and browser type;
Pages visited, time spent, and referral source; and
Cookie and tracking data as described in Section 5 below.
4. How We Collect Information
We collect information:
Directly from you, when you complete forms, book appointments, make payments, or contact us;
Automatically, through cookies and analytics tools as you navigate our Website; and
From third-party platforms, such as scheduling software, payment processors, and marketing tools.
5. Cookies & Tracking Technologies
We use cookies and similar technologies to enhance your experience and analyze Website performance. Tools we may use include:
Google Analytics — to understand how visitors use our Website. You may opt out via the Google Analytics Opt-out Browser Add-on.
Meta (Facebook/Instagram) Pixel — to measure ad effectiveness and reach relevant audiences. You may manage your preferences at facebook.com/settings.
Other advertising and performance tools — to track and improve Website performance.
You may disable cookies through your browser settings; however, some features of our Website may not function properly as a result. Our Website does not currently respond to "Do Not Track" browser signals.
6. How We Use Your Information
We use your information to:
Schedule and manage appointments for services including PRP hair restoration, neurotoxin treatments, dermal fillers, and other aesthetic services;
Process payments and maintain billing and transaction records;
Respond to inquiries and communicate with you about your bookings and care;
Send appointment reminders, follow-up care instructions, and relevant service updates;
Send marketing communications, promotions, or educational content (you may opt out at any time);
Operate, maintain, and improve our Website and services;
Comply with applicable legal and regulatory obligations; and
Detect fraud and maintain the security of our Website and systems.
Mobile messaging: SMS opt-in data and consent will not be shared with third parties for marketing purposes. Text messages are used solely to communicate about appointments and care.
7. How We Share Your Information
We do not sell your personal information. We may share your information with:
Payment processors (e.g., Stripe or Squarespace Payments), to securely process transactions. These processors maintain their own security and privacy standards;
Scheduling and booking platforms (e.g., Acuity Scheduling, Squarespace), to manage appointments;
Analytics and advertising platforms (e.g., Google, Meta), as described in Section 5;
Professional advisors such as attorneys or accountants, where necessary; and
Law enforcement or regulatory authorities, where required by applicable law, court order, or legal process.
In the event of a business transfer, sale, or dissolution, your information may be transferred to a successor as part of that transaction.
8. Your Rights & Choices
Opt out of marketing: Unsubscribe from emails at any time via the unsubscribe link in any message we send, or by contacting us directly.
Access & correction: Request access to or correction of personal information we hold about you.
Deletion: Request deletion of your personal data. Note that we may be required to retain certain billing or transaction records as required by law.
Cookies: Manage cookie preferences through your browser settings.
Targeted advertising: Opt out via the NAI opt-out page or the DAA opt-out page.
To exercise any of the above rights, contact us at hello@mercedesbaez.com.
9. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Payment card data is handled exclusively by our third-party payment processor using industry-standard encryption.
No method of transmission over the internet is completely secure. By using our Website, you acknowledge that the transmission of information over the internet carries inherent risk, and that we cannot guarantee absolute security.
10. Children's Privacy
Our services are intended for individuals 18 years of age and older. We do not knowingly collect personal information from individuals under 18. If we become aware that such information has been collected, it will be promptly deleted. If you believe a minor has submitted information to us, please contact us at hello@mercedesbaez.com.
11. California Privacy Rights
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and California Civil Code Section 1798.83 ("Shine the Light" law), including the right to request access to, correction of, or deletion of your personal information, and to request information about our disclosure of personal information to third parties for direct marketing purposes. To submit a request, contact us at hello@mercedesbaez.com. You may make this request once per calendar year.
12. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, applicable law, or best practices. Updates will be posted on this page with a revised "Last Updated" date. If we make material changes, we will notify you by email or through a notice on our Website. We encourage you to review this page periodically.
13. Contact Us
Mercedes Baez, RN, MSN
www.mercedesbaez.com